The William Bridges Transition Model (WBTM) is a model that outlines the process of how a company can transition from business to technology. The WBTM is an example of the way companies should think about their business and how they should be able to change their strategies to fit in with new trends. The WBTM is based on four key ideas: There are different strategies for companies to follow when it comes to transitioning from one business strategy to another. The WBTM models three different strategies: the corporate strategy, the product strategy and the service strategy. Each one has its advantages and disadvantages, depending on what your company's goals are and where you want to go with your company's future.