The Loyalty Ladder is a concept which has been used in marketing and sales for a long time. The concept was first introduced by Richard Branson in the early 90s, and has since been used to describe the stages of customer loyalty. The Social Network Contributor Ladder is also a concept which has been used in marketing and sales for a long time. It was first introduced by Richard Branson in the early 90s, and has since been used to describe the stages of customer loyalty.