Customer Loyalty Ladder

The Customer Loyalty Ladder is a framework that can be used to analyze the customer journey and identify the opportunities for increasing customer loyalty. It is a strategic tool for marketers to better understand the needs of their customers, and how they can meet these needs.

The Customer Loyalty Ladder framework consists of five stages: Awareness, Consideration, Conversion, Retention and Advocacy. The first four stages are concerned with customer acquisition while the last stage is focused on retaining customers who have already made a purchase. It is important for businesses to have an in-depth understanding of this framework in order to effectively design marketing strategies and campaigns that will encourage their customers to buy more products and services from them.