The model was designed to help people develop their own self-concept and grow as individuals. The HCO Coaching Model is a process-oriented, person-centered approach to coaching that is based on the idea of unconditional positive regard. It focuses on the client's own experience and encourages them to explore their feelings and beliefs about themselves, others, and the world around them. This model has been used in many different settings such as business, education, family life and mental health care.