The Customer Loyalty Ladder is a very important concept in the digital marketing world and it is often defined as the customer’s path through the funnel. The ladder helps you to understand how your customers are going to be converted into sales. The Customer Loyalty Ladder is a concept that has been around for a long time and has been used by many companies to help them understand their customers better. In recent years, however, it has become more popular in the digital marketing world as well.