The PESO model is an approach to the PR process that goes beyond traditional methods. It offers a way of thinking about PR as a form of marketing communication and as a tool for generating positive brand awareness. The PESO Model is based on the idea of “positive brand awareness” and “positive brand experience”, which are two things that are important in the world of marketing communications. The main difference between these two concepts is that one focuses on creating positive brand experience while the other focuses on creating positive brand awareness.