The PESO model is a public relations strategy that is used by companies to communicate with their stakeholders. The peso model was first introduced in the 1980s by the U.S. company, Procter & Gamble, as a way to make sure that they communicated with their stakeholders in a cost-effective manner. The peso model is based on the premise that all stakeholders have different needs and interests and therefore need different levels of communication from the company.
PESO model PR is an old and controversial form of marketing. It’s based on the idea that journalists are always looking for new stories, and if they get paid to cover a story they will be more likely to give it more attention than they would otherwise. This type of PR can be seen as unethical because it relies on bribery to get coverage. Journalists who accept this money are seen as biased because they are not covering stories for their journalistic integrity but instead for their own financial gain.