The 6W technique is a strategy that helps companies understand the challenges they face with customers. It is a tool that helps them to identify their customers’ concerns, what their potential customer wants, and how they can solve these problems. The 6W technique was developed by a company called Proctor & Gamble in the 1970s. It has since been used by many other companies and has been adapted for use in different industries including retail, manufacturing, and service. The 6W technique consists of six steps: Who are you? What do you do? Why should I care? What are you selling? Where can I buy it? When can I get it? The 6W technique isn't just about understanding your customer's needs