The 6W Model of Customer Analysis Template is a customer-centric business tool that can be used to engage with customers and understand their needs. The six-step process of the 6W Model includes: What, Who, Why, When, Where and How. This model provides a framework for understanding the customer journey. It helps companies to identify what motivates customers to buy their products and services and how they use them. Companies can use this model as it allows them to leverage their customer insights by using data from different sources such as social media channels, surveys or interviews.