OKRs is a powerful tool that can be used to align an entire company to the same goals. It also helps in making sure that everyone is on the same page and knows what they need to do. The Spectrum of Managing Objectives and Key Results OKRs. An OKR, or objective and key result, is a goal with a measurable outcome that an organization sets for itself. The idea behind them is that if you have a clear goal, you can measure your progress towards it every step of the way.