Brands want to be more than just a logo. They want to be a part of the lives of their customers. Brands that are able to do this successfully are able to create a strong brand personality and have an emotional connection with their customers. Brand personality is an important aspect in the decision making process of consumers as it provides them with information about what they can expect from the product or service. It also helps build trust and loyalty among consumers which leads them to purchase more products or services from that brand. Brand personality is important to the success of a business. Brands are more than just a logo or a slogan. They have a personality and it is up to the brand managers to decide how they want their brand to be perceived by consumers.