The Spiral Point Diagram is a popular tool used by marketers to understand how their customers move through the buying process. It helps them to identify the different stages of their customer journey and how they can best engage with each stage. The 5 Stages template is a variation of the Spiral Point Diagram that helps marketers to plan their content strategy for each stage. It provides an overview of what content should be created for each stage, as well as when it should be created. This template is most commonly used by digital agencies and ecommerce companies who want to create content for their website or blog, but can also be applied to other marketing channels like social media, email marketing, etc.