Porter’s Five Forces Diamond model is a tool that provides an effective way to assess the competitive forces in a business environment. It helps in understanding how different factors such as industry, competition, buyers, suppliers, and substitutes can affect the profitability of a company or product. The model was developed by Michael E. Porter and is one of the most widely used tools for analyzing competition within an industry. It helps in understanding how the five forces affect each other and what actions can be taken to improve profitability. Porter’s Five Forces Diamond model has been applied to more than 100 industries including retailing, services, manufacturing, healthcare and technology among many others.