A buyer persona is a fictional character that represents the target audience of a product or service. It is not just a name, but an amalgamation of all the different aspects that make up the personas. In order to create buyer personas, it is important to understand what motivates them and what they want. For example, if you are creating content for millennials, then you will need to understand their values and motivations in order to create content that will resonate with them. The buyer persona is a fictional representation of a person who is likely to purchase your product or service. They are the personification of your target customer. A buyer persona is not just an imaginary character that you create in your mind. It should be based on real-world data and customer research. This way, you can be sure that the persona is realistic and accurate.