The methodology of global market research has become a hot topic, especially in the field of business. The stage of the methodology is crucial in terms of its impact on the organization. Companies are looking for more and more data to be able to make informed decisions. They need to know what their competitors are doing and they need to have a set of data that can provide answers to these questions. This way they can make better decisions on how they should react and respond to situations that arise in their business environment.