The Value Proposition is the most important part of the sales process. It is a document that describes how your product or service will deliver value to the customer. The Value Proposition is created by understanding your customer and anticipating their needs. It also includes a clear description of what you are offering, how it works, and why it's worth buying from you. The Value Proposition should be written in such a way that it doesn't sound like a sales pitch but rather an informative document that answers all the questions about your product or service.