Conceptual Framework for Modelling Customer Lifetime Value

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The conceptual framework for modelling customer lifetime value (CLTV) is a model that quantifies the relationship between marketing, customer acquisition and customer retention.

The CLTV model is an important tool for marketers in evaluating their marketing strategies. It provides insights into the potential impact of different marketing activities on the company’s bottom line. The CLTV model helps marketers to understand how they can affect profitability by changing various aspects of their marketing strategy.

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