On the market, there are many competitive analysis tools that help in uncovering the data about your competitors. But, these tools are not a one-size-fits-all solution. In order to stay competitive and survive, companies need to be aware of their strengths and weaknesses. This will help them make the right strategic decisions. The company that I am working for is having a hard time with its competition. They are not able to keep up with the changes in the market, as they have been struggling with their own processes for a long time. This competitive analysis will help them understand their strengths and weaknesses so that they can make strategic decisions about how to improve their company.