Agile development is a software development methodology that emphasizes iterative and incremental approaches to software development. It is often contrasted with the Waterfall model of software development. The Agile methodology was originally developed by the industrial group known as The Standish Group in the early 1990s. The term "agile" was first used in 1995 when Jim Highsmith, then CEO of Object Technology International, Inc., described his company's new business model as "agile manufacturing". In recent years, agile has become one of the most popular methods for developing software and has been adopted by many organizations across all industries.