Solution selling is a process that helps organizations identify and sell their solutions to their target market. It includes a series of steps that must be followed in order to effectively sell a solution. The Solution Selling Process can be applied in different industries such as finance, healthcare, education, and manufacturing. Solution selling is an effective way to help companies make money by delivering solutions to customers. The process includes identifying the problem, understanding the customer's needs, creating solutions for them, and marketing them to the target audience.