Customer personas are fictional characters that help marketers understand the needs of their customers and how to best serve them. Personas help marketers understand their customers better by providing a detailed description of the customer’s motivations, emotions, and behaviors. They also give marketers a point of reference for creating content that resonates with their audience. As technology advances, it is becoming more difficult to keep up with the ever changing trends in marketing. Marketers need personas to stay ahead of the game and create content that resonates with their target audience.