What is needed for the Optimal use of Customer Lifetime Value CLV

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The CLV is a metric that calculates the worth of a customer over the lifetime of their relationship with a company. It can be used to calculate the value of marketing efforts, and can be used to determine what type of marketing should be used for different customers.

CLV is calculated by multiplying the average revenue per customer by the number of years that customer has been a customer. The calculation for CLV will vary depending on how long it takes for customers to recoup their initial purchase.

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