Vision, Mission and Values are the three components that define a company’s culture. It is important for companies to have these three components because it helps them create a cohesive culture, improve productivity and build trust with their clients. A company’s Vision is the long-term goal of the company. It is an aspirational goal that can be achieved in the future. A Mission is a short-term goal that will help achieve the Vision. A Company's Values are what they stand for as a company which helps them guide their behavior and make decisions in different situations. This section will explore what these three components are, how they can impact a company’s culture, and how they can also be used to help improve productivity and build trust with clients/customers.