Vision, Mission and Values are the three pillars of any organization. They are the guiding principles that help an organization to be on the right path. Internal and External factors: Internal factors include culture, leadership, strategy and structure. External factors include market conditions, competitors, technology and environment. A vision is a plan or a dream that guides and inspires an individual or an organization. A mission is the goal of an organization which is achieved by carrying out its vision. Values are the principles that guide and influence people's actions, beliefs, thoughts, and behaviors in their daily life.