Value Proposition Builder Framework is a framework that helps companies create a value proposition to their customers. Value Proposition Builder Framework is a framework that helps companies create a value proposition to their customers. It consists of three main components - product, target customer, and the customer's desired outcome. The product component includes the tangible benefits of the company’s product or service. The target customer component includes the demographics and psychographics of the company’s target market. The desired outcome component includes what outcome the company wants from its customers by offering its product or service to them.