The Value Chain Process is an effective strategy for companies to follow when they want to increase their market share. It is a strategy that helps companies identify the value of the different stages of their value chain and then create a plan to increase profits at each stage. The Value Chain Process can be applied in both business-to-business and business-to-consumer scenarios. It is a useful tool for identifying how much each stage contributes to the overall success of the company and what needs to change in order for each stage to become more profitable.