In order to be successful in any industry, you need to understand what your customers want. This is especially true for the digital marketing industry. Digital marketers are responsible for creating content that will attract potential customers and keep them interested in your product or service. In order to do this, they have to know what their target audience wants and how they can provide it. In this section, we will explore the different ways digital marketers can find out what their customers want so they can create content that will be successful.