There are different types of customers that exist. The most common ones are the following: The first type is the "loyal customer". These are customers who have a high level of trust in your company and will continue to buy from you no matter what. They may not be the biggest spenders, but they will be your best advocates. The second type is the "occasional customer". These customers usually come in when they need something specific or want to try out a new product or service. They might not come back, but they also may become loyal customers if you provide them with a good experience. The last type is the "one-time customer". These are customers who will only buy once from you and never again.