Social media marketing is a type of marketing that uses social networks and other forms of electronic communication to reach customers. The goal of social media marketing is to create content that attracts attention and encourages readers to share it with their friends. There are many types of social media platforms, but the most popular are Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube. These platforms allow companies to post their products in a short video or image and then they can share it with their followers. This allows for quick messaging from the company and also allows them to get feedback from customers in real time. Social media has changed the way that companies advertise themselves by making it easier for them to connect with consumers one on one or in small groups rather than through large advertisements in newspapers or on TV.