The Eisenhower Matrix is a tool that helps with the brainstorming process and it can be used to find out which ideas will work best. It is a simple tool that helps you to generate ideas for your next project. The Eisenhower Matrix is an idea-generation tool that helps you to organize your thoughts on a given topic or project. It can be used in any creative field, but it's most commonly known in the advertising industry. In order to create an effective ad campaign, marketers need to brainstorm their ideas before they start writing copy for ads or designing them. The Eisenhower Matrix gives them an easy way of organizing those thoughts and creating more effective ad campaigns overall.