Market research has been around for a long time. But the way it has evolved over the years is quite different from what it was in the past. The first thing that we need to understand about market research is that market research is not just collecting data, but gathering information from multiple sources as well. This means that there are multiple ways in which you can get information about a certain topic. Market research methods and stages vary from one company to another and even from one industry to another, but this doesn’t mean that we can’t generalize about them all of them.