A brand strategy is a plan that outlines the desired positioning of a product or service in the market. It is important to develop an effective brand strategy because it can help with the company's sales, marketing, and customer retention. A good brand strategy will be able to answer questions like: What are we trying to accomplish? What makes us unique in comparison to our competitors? What are our strengths? How will this position us in relation to our competitors? The process of developing an effective brand strategy is a complex and time-consuming task. It requires the cooperation of different departments and people from the company. The goal of this article is to provide you with a step-by-step guide for creating an effective brand strategy for your company.