Product launches are used by many companies to get the word out about their new product. The process of a product launch can be broken down into three main stages: pre-launch, launch, and post-launch. Pre-Launch Stage: The pre-launch stage is when the company starts building hype for its new product. This is done by creating a buzz around the upcoming release and making sure that people are talking about it. This stage typically lasts up to six months before the actual release date of the product. Launch Stage: The launch stage is when the company releases its new product to consumers and starts marketing it to them in order to make them want to buy it. This often includes sending out press releases, advertising on social media, or even hosting an event for media coverage.