A brand strategy is a framework that helps you identify the most important aspects of your brand. It will help you to make better decisions about how to position your brand and what actions to take in order to grow it. It is important for a company or individual to have a clear understanding of their goals and objectives before they can create an effective brand strategy. Your goals should be specific, measurable, achievable, and time-bound. Brand strategy typically includes a market analysis that identifies what competitors are doing, how customers perceive the brand, and what customers want from the product. This information helps determine which marketing channels will be most effective for reaching potential customers. The plan also includes an assessment of how well the current brand strategy is working, as well as an evaluation of whether changes need to be made.