The PESO model is a new way of thinking about the marketing process. It focuses on the customer and their needs, not the company’s needs. It gives a direct link between content and customers, which is what companies need to do to reach them. In short, it focuses on real-time interaction between customers and brands through social media channels. This ensures that every single interaction with a brand or customer will be personalized for them, using data from previous interactions to create a unique experience for each one of them.