In the presentation of values, there are three main stages: The first stage is to identify the values that you want to express. This is important because it helps you figure out what your company stands for. The second stage is to find the right language for each value. This includes determining what words or phrases actually describe your company’s values and how they can be best expressed in your business’s language. The third stage is to determine how these values will affect your customer base. It includes figuring out how these values will impact customer behavior, satisfaction and loyalty.