The market analysis process is a very important part of any marketing strategy. It's the first step in the process and it determines how you will be able to sell your product or service. The market analysis process starts with identifying the target audience, which is usually done by understanding their needs, wants and desires. Once you know who your target audience is, you need to understand what they want from your product or service. This can be done through interviews and surveys. Once you have this information, it's time to start planning for the next stage of the market analysis process: segmentation. Segmentation allows us to identify specific groups of people who are interested in certain products or services.