Corporate identity is the way a company presents itself to the outside world. It is a set of symbols, images, and colors that represent a company and are used in marketing or communications. Corporate identity development can be broken down into three stages: The first stage is developing an overall strategy for the corporate identity. This includes choosing a name, logo, colors, and fonts. The second stage is developing an implementation plan. This includes deciding how to use the corporate identity in various communication channels such as print advertisements or social media posts. The third stage is implementing changes to the corporate identity after it has been approved by stakeholders.