The Main Elements of Branding

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One of the most important aspects of any business is branding. Branding is the process by which a company or individual creates a unique name and symbol for themselves, and then uses that to communicate with customers. The term "brand" is often used to refer to both the name and logo of a company, but it can also refer to other things such as the product itself or even an abstract idea. A brand can be seen as a promise made by one entity to another, or in this case, between a company and its customers.
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