Retail SCM Supply Chain Management is the process of managing the supply chain in order to optimize the operations and ensure that retailers are able to meet their customer’s needs. Retailers need to understand what customers want in order to provide them with a quality service. Retailers should be aware of their competitors and how they are doing in terms of sales and profits. They should also be aware of their own inventory, production, and sales data. This information can help retailers make better decisions about what products they need to carry, where they will get them from, and when they will sell them.