The Empathy Map Buyer Persona Template is a tool that helps marketers understand how people feel about their products. This can help them better pinpoint their target audience and create more relevant messaging. The Empathy Map Buyer Persona template is a tool that helps marketers understand how people feel about their products. This can help them better pinpoint their target audience and create more relevant messaging. The template includes a questionnaire for the buyer persona to fill out, as well as a section for the marketer to fill out with information on what they offer.