A SWOT analysis is a tool that helps us to understand our company's strengths, weaknesses, opportunities, and threats. It will help in identifying the best strategies to take in order to improve the company's performance. SWOT analysis is a very powerful tool when it comes to planning strategy and making decisions. It also helps in identifying what needs improvement as well as what can be done better. The SWOT analysis template is a good starting point for creating your own SWOT analysis because it includes all the necessary information that you need for your analysis.