A SWOT analysis is a strategic planning technique used to analyze an organization's strengths, weaknesses, opportunities, and threats. A SWOT analysis is typically completed with the help of a group of people who are in charge of different areas in the company or organization. The goal of this technique is to identify how the different strengths can be used to overcome the weaknesses, how opportunities can be capitalized on and threats avoided. SWOT Analysis is an important tool for any business which takes advantage of its strengths and does not fall into its weaknesses.