A SWOT analysis is a simple, but powerful tool for understanding the strengths, weaknesses, opportunities and threats that are present in a given situation. It is an acronym for the individual components: Strengths, Weaknesses, Opportunities and Threats.
Strengths: The company has demonstrated a consistent ability to meet or exceed customer expectations.
Weakness: The company needs to improve its marketing strategy to attract more customers.
Opportunities: The company has recently entered into new markets which provide an opportunity for growth.
Threats: There are many competitors in this market which makes it difficult for the company to maintain its position as market leader.
Strengths: The company has demonstrated a consistent ability to meet or exceed customer expectations.
Weakness: The company needs to improve its marketing strategy to attract more customers.
Opportunities: The company has recently entered into new markets which provide an opportunity for growth.
Threats: There are many competitors in this market which makes it difficult for the company to maintain its position as market leader.