SWOT analysis is a technique that helps to identify the strengths, weaknesses, opportunities and threats of a business or organization. Strengths: The strengths of SWOT analysis are that it can be used in any situation and it is easy to understand. Weaknesses: One weakness of SWOT analysis is that it does not provide solutions to problems. Opportunities: Opportunities are external factors that present an opportunity for growth. For example, if you are looking for new markets for your product, then you can look for opportunities in other countries. Threats: Threats are external factors that will have a negative impact on the success of the business or organization. For example, if there was a new regulation in your industry then this would be a threat to your business because it would make SWOT Analysis is a tool used to analyze the strengths, weaknesses, opportunities and threats of an organization. It is a technique that can be applied to any situation in life where there are obstacles or decisions that need to be made.