The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a given situation. It identifies four basic areas of concern:
1. Strengths - The positive aspects of the organization or situation that can be built upon to achieve success.
2. Weaknesses - The negative aspects that are not easily overcome or changed; they must be dealt with in order for progress to be made.
3. Opportunities - External factors that may affect the organization positively; these are often exploited by creative and enterprising individuals with the right vision and leadership skills, but may also include things like new technologies or changing demographics.
4. Threats - External factors that may negatively affect the organization; these often take the form
1. Strengths - The positive aspects of the organization or situation that can be built upon to achieve success.
2. Weaknesses - The negative aspects that are not easily overcome or changed; they must be dealt with in order for progress to be made.
3. Opportunities - External factors that may affect the organization positively; these are often exploited by creative and enterprising individuals with the right vision and leadership skills, but may also include things like new technologies or changing demographics.
4. Threats - External factors that may negatively affect the organization; these often take the form