Market research is an important part of any business. It is the backbone of any business, because it allows businesses to know their customers and how they are reacting to their products and services. The market research methodology used by most companies today is based on the use of surveys. Surveys have been around for a long time but they have changed over the years. Today, surveys are used for different purposes like marketing, sales and customer satisfaction. They also help companies understand their markets better so that they can make more informed decisions about what to do next and what products to sell in the future.