A pitch deck is a document that presents the business plan of a company to potential investors and partners. A strategic opportunity matrix is a tool that helps startups to map out their competitive advantage in the market. A startup pitch deck is used to present the business plan of a company to potential investors and partners. A strategic opportunity matrix helps startups to map out their competitive advantage in the market. In this guide, we will cover how you can create your own pitch deck and what are some of the best practices for it.