This section is about the startup pitch deck product lifecycle model. This is a model that helps startups understand the different stages of their product and how to approach them. The lifecycle of a startup pitch deck can be broken down into three phases: ideation, validation, and monetization. It is important for startups to understand these phases in order to plan their product lifecycle effectively. Ideation: In this phase, the founder comes up with an idea for a new product or service that they want to create. This can be done through brainstorming sessions or through conversations with friends and family members who may have some insight on what would make a good idea for the company.