The SOSTAC Marketing Planning Model is a process-oriented marketing planning model that helps marketers create successful strategies. The SOSTAC Marketing Planning Model is a process-oriented marketing planning model that helps marketers create successful strategies. It was developed by Professor Steven P. Sostac, and it has been implemented by many companies including IBM, Microsoft, and Coca Cola.
The SOSTAC Marketing Planning Model consists of five phases:
1) Understand the market;
2) Define the strategy;
3) Design the plan;
4) Execute the plan;
5) Evaluate the results.
The SOSTAC Marketing Planning Model consists of five phases:
1) Understand the market;
2) Define the strategy;
3) Design the plan;
4) Execute the plan;
5) Evaluate the results.